An existing auto dealership was acquired to convert into a stand-aloneMercedes dealership. A complete analysis was performed involving customer service, sales, marketing and other elements to see how they might fit within the existing space. Added to that analysis was the critical involvement of the global Mercedes design standards.



In order to bring both elements together, the central core of the Showroom building was leveled to make way for the signature Mercedes “AutoHaus” concept – which involved a high degree of glass and steel.




The customer service area also underwent significant upgrades including the addition of a high bay service area for the Sprinter line and a complete re-orientation of all other service bays.